Hi, my name's Lauren. I'm an XR Content Designer + Content Engineer

📍Meta

An award-winning writer with 10+ years experience in 0-1 design, my approach is human-centred and endlessly curious. With a background in journalism and academic research, I take your crunchy, complex product problems and bring them to life.

A Design Lead for Advertiser Integrity, I've unblocked $300M helping advertisers understand and resolve ad rejections, account restrictions and hacked accounts through novel AI solutions.

Previously, I was CD Lead for Meta Horizon Workrooms, designing cool things for VR + MR. My work in virtual and mixed-reality was featured at Meta Connect 2022 and 2023.

My work

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WEB | AI · META

Content engineering and model architecting to create AI support for integrity

Creating an AI chatbot to help advertisers fix ad rejections.

Coming soon

WEB | MOBILE · META

Unblocking $50M+ by simplifying and scaling our ads policies for the Digital Services Art

Creating scalable, compliant content patterns for ad rejections.

WEB | MOBILE | VR · META

Content strategy for the global launch of Meta accounts

Mitigating risk + managing “brand tax” to launch Meta accounts.

VR · META

Storyboarding and scripting to create a VR NUX

Communicating beyond frames and modals with a VR onboarding guide to Workrooms.

WEB | VR · META

Error states and integrations to bring Zoom meetings into virtual reality

Mapping mental models of a meeting to launch Zoom in virtual reality.

WEB · ANNA CLOUD

How TOV and site architecture boosted annual sales by 25%

Bringing viability to AR tooling for a classic Italian leather company

My articles

ARTICLE

How we shipped a full, E2E flow in 5 days using AI

Interested in working together? I'd love to hear from you.

Lauren De'Ath 2026. All rights reserved.