Hi, my name's Lauren. I'm an XR Content Designer + Content Engineer

đź“ŤMeta

Content Design Lead with 10+ years shaping 0–1 products across AI, integrity, and emerging tech. Background in journalism and research.

I've unblocked $300M creating AI-powered experiences for advertisers and previously led XR content design for Meta Horizon Workrooms- featured at Meta Connect 2022 + 2023.

My work

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WEB | AI  · META

Content engineering and model architecting to create AI support for integrity

Creating an AI chatbot to help advertisers fix ad rejections.

Coming soon

WEB | MOBILE  · META

Unblocking $50M+ by simplifying and scaling our ads policies for the Digital Services Art

Creating scalable, compliant content patterns for ad rejections.

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WEB | MOBILE | VR · META

Content strategy for the global launch of Meta accounts

Mitigating risk + managing “brand tax” to launch Meta accounts.

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VR  · META

Storyboarding and scripting to create a VR NUX

Communicating beyond frames and modals with a VR onboarding guide to Workrooms.

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WEB | VR  · META

Error states and integrations to bring Zoom meetings into virtual reality

Mapping mental models of a meeting to launch Zoom in virtual reality.

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WEB · ANNA CLOUD

How TOV and site architecture boosted annual sales by 25%

Bringing viability to AR tooling for a classic Italian leather company

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My articles

ARTICLE

How we shipped a full, E2E flow in 5 days using AI

Read

Interested in working together? I'd love to hear from you.

Lauren De'Ath 2026. All rights reserved.