About

An award-winning writer with 10+ years experience in 0-1 design, my approach is human-centred and endlessly curious. I believe the future is a wave we’re all learning to ride — and I wanna help you navigate that ambiguity through well-designed experiences that bring people a little closer together.

I specialise in taking thorny projects from thrash to impact, turning complexity into clarity without sanding off the personality along the way.

In my spare time, you can find me playing video games, writing film scripts or stargazing in my telescope.

Oi! And what's the last name about it? It's Irish and pronounced Dee-Ath! It means 'of water' in Gaelic.

Curriculum vitae

Senior Content Designer (Integrity)

Meta

Feb 2024 – Present

Design Lead for Ads Integrity, shaping advertiser enforcement experiences that increased resolution rate by 6% and unlocked $300M.
SME and content engineering lead for conversational AI in policy and integrity
- Created Meta's fist AI integrity playbook, mapping risks and drafting conversational principles for sensitive data ingestion
- Prompt engineering for Meta AI Business Assistant
- Drafted evaluation and labelling criteria

Content Designer (Reality Labs)

Meta

Feb 2022 – Feb 2024

Content design lead for Meta Horizon Workrooms and Magic Rooms
First CD IC on the team, driving naming, tone of voice conventions, and end-to-end user flows for Meta accounts and VR and MR experiences
Established XR content design principles, leading training across Reality Labs

Marketing Manager

University of London Press

Dec 2016 – Feb 2022

Managed a team of 2, delivering omnichannel content strategy for web, social, and branding, leading to 273% increase in social media engagement
Redesigned site IA and UX content, increasing sales by 123% and Open Access engagement by 150%
Campaigns featured authors on BBC, Netflix, The Times, and Oprah
Winner, Newspaper Club Best Publication 2019

Content Designer

Anna Cloud AR

Dec 2020-2021

UX writer for AR-first design company
25% increase in checkout boosting annual sales by 80,000 Euros
37% increase in sales traffic

Content Designer

Felix

2018-2019

UX Writer for AI mental health app and wearable that tracks your physical and mental wellbeing
Led UX writing for mobile and web experiences, including new user onboarding, activational and educational content and dashboard IA.

Content Strategist

The Papered Parlour

Jan 2012 – May 2014 · London, UK

Developed content strategy for award-winning design studio, growing social following from 5k → 1.2M in 12 months

Content Strategist

You Me Bum Bum Train

2011 – 2012 · London, UK

Pre-sale and marketing content for immersive theatre, selling 80k tickets in under a minute and crashing the website.

Freelance writer + editor

Vogue, The Times, Stella, Proctor & Gamble, V&A, The British Library, Super Super, Pigeons and Peacocks, FAMode.com, -ology, NEANStudio, Geafactory, This Is Your Kingdom & others

Education

MA History and Culture of Design – University of the Arts London · 2014 – 2015

BA Journalism – University of the Arts London · 2008 – 2011

TEFL Certificate (ESL Instruction) – i-to-i TEFL · 2012

What people say

Petra Zhivkova, Product Designer @ Meta

"Working with Lauren is like having an extra lead UX designer on our team. She’s reset the bar for what I expect from content design, blending deep technical skills with a clear view of our overall goals. She’s got a knack for diving into complex problems and a clear, concise way of bringing everyone on board with her solutions, whether in start-ups or big corporations. In our team, it’s a running saying: “Who’s the top Content Designer and why is it Lauren.” She’s simply top-notch and will be a major asset to any business lucky enough to have her."

Fei Qi, Product Designer @ Meta

I worked with Lauren in VR Workrooms. Lauren is very passionate about the products. She collaborated with Engineers proactively to understand complicated problems and use cases, and translated to user-friendly content. She is also very open-minded for bouncing ideas and evaluating pros and cons of each option. Lauren has been a great design partner by owning strong ownership. Once she identifies any opportunities to improve the product, she will reach out the other teams to drive outcome. She has been a great team player. Once she sees issues such as tensions among team members, she is not afraid to steps in to help align on the common ground and build trust for team members. I feel very lucky to help her as the design partner. I highly recommend Lauren as an excellent Content Designer for your company.

Felix Ros, Product Design Prototyper @ Meta

Lauren is an exceptional Content Designer whose dedication and expertise shine through in every project. While working together on Workrooms at Meta, I've seen firsthand how her talent for bridging design and content has made a significant impact. Compassionate in her approach, Lauren consistently takes the initiative to drive projects forward, showcasing her innate problem-solving skills. Her communication is clear and effective, making her an invaluable connecting tissue between teams. It's been an absolute pleasure working with her.