Design Manifesto

1# Say more with less

2# Drop the jargon

3# Human-driven > data-driven

4# Be concise, not clever

5# Know your audience & speak their language

6# Make every single word count, right down to yours 'ifs', 'buts' and 'ands'.

7# Respect difference & honour identity

8# Equitable communication

9# Lead with curiosity