Design Manifesto
1# Say more with less
2# Drop the jargon
3# Human-driven > data-driven
4# Be concise, not clever
5# Know your audience & speak their language
6# Make every single word count, right down to yours 'ifs', 'buts' and 'ands'
7# Respect difference & honour identity
8# Equitable communication
9# Lead with curiosity